In this video Argona Partners CEO, Jeremy Imlach details how to show traction to investors and what data to show.
If you have a question, submit to Team@ArgonaPartners.com
Jeremy:
“So investors want to see that you're capturing the market, and there's typically two ways to do this, through transactional data, and through intent data. So transactional data is obviously going to be built on the buying and selling of your product or service. So that's the more powerful of the two, but as we know, sales aren't always possible in that early stage startup realm, especially before that pre-seed funding realm, right? Especially depending on your industry. So the other way to showcase that you captured the market to investors is through the intent data. So this is essentially showcasing that you have been able to bring in your target, consumer your target, persona into your marketing at a portion of your sales funnel, that you've been able to capture the interest. So a good way to think about this might be for example, a waitlist. You can still showcase to investors that you're capturing the market and capturing your target persona, without having to actually generate sales.”
Investor Prep Resources
Growth Strategy Resources
How to Get Your First Customer As A Startup
How to Find The Ideal CoFounder For Your Startup
Market Strategy for a SaaS Startup
The Most Overlooked Steps By Pre-Seed Startups
Digital Marketing Tips For Emerging Businesses in 2022
Top 3 Biggest Struggles Business Face Starting Out
When To Outsource Tasks On A Bootstrap Budget
Mistakes To Avoid When Starting Or Maintaining A Small Business
How To Find Your Marketing Niche
Resources For Entrepreneurs
Comments